News: “Not only the cradle of humankind, but the cradle of opportunity”


Nkomfe said that over five billion rand had been invested in Gauteng ahead of the World Cup and that this would go a long way in making it a competitive choice of host for large events. He added that regions that had successfully hosted large events tended to be more attractive to investors, with Sydney and Germany both having reported extensive investment and job creation after the 2000 Summer Olympics and the 2006 FIFA soccer World Cup. Last year’s Soccerex convention alone attracted international exposure worth between three and four million dollars, Nkomfe said.

Six particularly notable areas of opportunity existed. These were media, infrastructure, tourism, business process outsourcing, the creative industries and the energy sector. Opportunities for businesses in the media industry could come in the form of supplying Gauteng’s International Broadcast Centre with technology or other facilities, the MEC said. Opportunities around infrastructure projects would come in the form of maintenance contracts, as most of these projects had been awarded and were well underway.

Nkomfe said that the third major area of opportunity would be tourism, which he described as South Africa’s ‘new gold.’ He said that tourism sites such as the Cradle of Humankind and others were being developed to give more opportunities to tourism enterprises in the area.

Nkomfe also spoke of the business process outsourcing and call centre industries as important areas of opportunity.

“Seventy-two percent of all call centres in our country are based in Gauteng. We have the skills and the people available to accept large multinational companies to our shores and already major companies such as IBM and Virgin Mobile have located their call centres in Gauteng.

“We believe that call centres will play an important role in servicing football fans and their needs during the World Cup.

“Opportunities exist for South Africa, and in particular Gauteng, to showcase what we can offer in this sector,” he said.

According to Nkomfe, the creative industries also offered vast opportunity.

“The World Cup will offer good exposure to our creative industries, which include the film and the audio visual industries, as well as design, arts and crafts.”

Finally, Nkomfe said that there would be opportunities in the energy sector, as South Africa continued to look for alternative and environmental sources of energy. In this respect he said that the country could learn from Brazil and the ways in which it dealt with its own energy crisis.

Courtesy of: SA Good News



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